Improving Your Mobile Website
The last two weeks we have covered How to Optimize your Search Box and Enhancing your Search Engine Results Page from Prefix Box “The Big Guide of Easy Ecommerce Search Optimization Tips.” This week we will be covering how to Improve Your Mobile Website. Earlier this year ereach.net shared, “In May of 2013, we referenced a Search Engine Land report that showed on average, mobile devices resulted in 15% of all traffic. In some categories it was much higher. More recently, Search Engine Watch has reported that mobile traffic now exceeds desktop traffic! Companies like Yelp have reported that 55% of all searches are from mobile devices.it is safe to say mobile is important for your business.” Here we will cover seven mobile site tips to ensure your website is user-friendly.
1 - Make the Search Box Prominent
Search, in general, is important but search mobile is critical. The search box is the main way people find what they are looking for. Be sure to prominently place the mobile search box at the top of the page on your eCommerce mobile site.
2 – Understand the Users on Your Site
Track how long users stay on your site
How they navigate/ which pages they visit
Which features they use and how they arrived on your site.
*Be sure that your mobile site collects this data separately
3 – Optimize Search Result Relevance
Be sure the products you display first are the most relevant and most
popular. People are unlikely to click to the second page of search
4 – Correct Misspellings
People frequently mistype words on mobile devices, so it’s important
that your mobile search function can decipher or automatically
5 – Incorporate Autocomplete
Autocomplete suggests keywords and products that match users
searches – it recommends products and keywords either immediately
when someone click in the search box or after they type a few
Autocomplete helps shoppers easily navigate to the product they are
6 – Show Succinct Content
Mobile screen don’t have space for many visuals, text, or for
navigation links. You should limit the content you put on mobile
sites to the essentials to ensure your pages load quickly and are
7 – Have a Responsive Website Template
Responsive websites automatically reformat to fit whatever screen
Your visitors are using – including tablets and cell phones.
Mobile site optimization is the key to better user experience! A good mobile site can either make it or break it so spend good time creating and building yours.