Think Your Delivery Performance Is On Track? You Might Be Surprised.

E-commerce brands spend heavily to attract customers—but often lose them over something as simple as a late delivery.

Many assume their shipping is “working fine.” They rely on national networks, trust carrier-provided estimates, and rarely dig into ZIP-level performance. But assumptions don’t deliver packages—data does.

In 2024, USPS First-Class Mail averaged just 84% on-time delivery.

That means 1 in every 6 packages arrived late—with even higher delays during peak seasons.And yet, countless brands continue to depend on services like this for their most critical volume: lightweight residential parcels under 1 lb.

If you’re not measuring your actual delivery performance against customer expectations, you’re probably missing the mark—and paying for it in lost loyalty, refunds, and churn.

The Gap Between Expectations and Reality

Your customers don’t know (or care) which carrier you use. They care whether their order shows up when promised.

Standard national options aren’t designed to guarantee e-commerce SLAs. Delivery consistency varies dramatically depending on ZIP code, service level, and seasonality—and relying on one network leaves you vulnerable to missed delivery windows and rising costs.

Where FirstMile Comes In

FirstMile is a delivery network built to deliver on your business goals—not on default promises.

We unify national, regional, and local delivery partners into a smart, dynamic shipping system. Our goal? To choose the most cost-effective delivery option that can reliably meet your customer’s expectations—every time.

We call it: Shipping Without Limits.

How It Works: Performance-Backed, Cost-First Shipping

Here’s what FirstMile clients experience:

You Choose the Delivery Window—We Optimize for It

Select Ground (3–8 days), Expedited (2–5), or Priority(1–3). FirstMile’s technology ensures every shipment is routed through a service that meets your delivery target reliably—based on ZIP-level performance data.

Whether that’s a national, regional, or local delivery partner depends on the lane—but the outcome is always the same: the lowest-cost option that delivers.

Smarter Carrier Selection, Shipment by Shipment

Our proprietary Xparcel logic evaluates ZIP code, weight, dimensions, historical delivery times, and fees in real time. No guesswork. Just intelligent, automated routing that balances speed and savings.

Consistent On-Time Delivery (96%+)

With this level of optimization, FirstMile clients regularly hit 96%+ on-time delivery, even across longer transit zones and peak periods.

One Label. One Pickup. One Invoice.

Despite the intelligence behind the scenes, your operation stays simple: one label to print, one pickup to manage, one invoice to reconcile.

Why It Matters Now

E-commerce keeps getting faster, more competitive, and more customer-driven. If you’re not actively managing your shipping performance with precision, you’re probably overspending—or underdelivering.

And if your logistics partner can’t tell you your current on-time rate, it’s time to find one who can.

Let’s Build You a Smarter Shipping Profile

We’ll analyze your current delivery setup by ZIP code, show you where performance is falling short, and create a custom shipping strategy designed to hit your SLAs—without inflating your shipping costs.

Smarter shipping isn’t a trend—it’s a requirement. Let’s talk.