Headquartered in beautiful Salt Lake City, FirstMile got its start in 2014...
Early in my career, I recognized the unmet needs of the middle market in the logistics industry. While large carriers focused on major retailers, smaller businesses were left struggling to find efficient shipping solutions.
I saw an opportunity to bridge this gap by providing the assets, the ability to get parcels where they needed to go, and the technology to do so.
I partnered with a national carrier early on, developing innovative solutions such as a label server before many of our peers. This allowed our customers to print labels easily, while I personally picked up packages in my jeep, eventually scaling to a fleet of trucks.
The Growing Problem that Businesses Face
I soon realized that while our solution worked well for many clients, it didn't meet the needs of all businesses in every area. The world of ecommerce transportation has evolved, with various non-traditional solutions emerging, such as regional carriers, peer-to-peer networks, and micro-delivery services.
Despite these vast opportunities, optimizing transportation remains a challenge for ecommerce shippers.
Imagine having 10 different carrier contracts, the best TMS software, and routing rules for specific zip codes, but still facing inefficiencies. Splitting 2,000 daily orders across 10 carriers results in 200 orders per carrier, leading to a loss of spending leverage, multiple trucks arriving at the same dock doors, and the need to manage different customer service contacts, invoices, and tracking sites.
It becomes increasingly difficult for businesses to optimize their transportation without encountering further inefficiencies...
... And that's where FirstMile comes in.